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Everything between a build and a profitable game

Three connected disciplines. Work with us on all of them, or on the one that is holding your game back.

01
Publishing

Mobile game publishing

We carry the operational weight of shipping a mobile game: store presence, release engineering, compliance paperwork and the maintenance that keeps a title healthy after launch.

Your build stays yours. We bring the distribution, the process and the accountability for getting it live — and keeping it live.

Store operations

  • Google Play Console and App Store Connect setup and management
  • Store listing copy, screenshots, icons and preview videos
  • App Store Optimization: keywords, localization, conversion testing
  • Content ratings (IARC), age targeting and category selection

Release & compliance

  • Pre-submission review against Google Play and Apple policies
  • Data safety section and App Privacy “nutrition label” declarations
  • Staged rollouts, internal and closed testing tracks, crash triage
  • Version updates, SDK maintenance and target API level upkeep

Live operations

  • Event calendars, content updates and seasonal campaigns
  • Player support workflows and review response
  • Retention and funnel instrumentation

Media buying

  • Campaign setup and scaling across major ad networks and self-attributing platforms
  • Bid, budget and geo strategy per network
  • Daily optimization against ROAS and payback windows

Creative production

  • Playable ads, video creatives and UGC-style concepts
  • Structured creative testing with clear win criteria
  • Localization of creative and store assets for key markets

Measurement

  • MMP and attribution setup, including SKAdNetwork and privacy-safe measurement on iOS
  • Cohort retention, ARPDAU and LTV modeling
  • Transparent spend and performance reporting
02
Marketing & UA

User acquisition that pays back

We buy users the disciplined way: small structured tests, honest cohort reading, and scale only where the payback math works.

Creative is the main lever. Most of the gap between two campaigns comes from what the player sees in the first three seconds, so we produce and test continuously.

03
Monetization

Revenue that survives the long run

Monetization is where many games trade retention for a short-term bump. We tune the balance instead: ad formats players tolerate, and purchases that feel worth it.

Every setup we ship follows store policy — no disruptive ads, no interstitials on launch or exit, no deceptive close buttons, and no ad experience that interrupts gameplay in ways Google Play or Apple prohibit.

Ad monetization

  • Mediation and waterfall / in-app bidding setup
  • Rewarded video, interstitial, banner and native placement design
  • Frequency capping and placement-level eCPM analysis
  • Consent management (GDPR/CCPA) and correct ad-ID handling

In-app purchases

  • IAP catalog, pricing and regional price tiering
  • Starter packs, bundles, battle-pass and subscription design
  • Purchase funnel analysis and offer testing
  • Billing through official Google Play Billing and Apple In-App Purchase

Economy & balance

  • Virtual currency sinks and sources modeling
  • Progression pacing tied to monetization moments
  • Fair-play design: no pay-to-win traps that burn retention
Compliance

Store policy is part of the product

Rejections and takedowns are avoidable. These checks run on every title we publish — before the first submission and on every material update.

Google Play

  • Developer Program Policies review
  • Data safety form accuracy
  • Families / Designed for Families requirements
  • Ads policy, permissions and target API level

Apple App Store

  • App Store Review Guidelines review
  • App Privacy details and ATT prompt
  • Age rating, IAP and subscription rules
  • In-app account deletion where accounts exist

Privacy & data

  • GDPR, UK GDPR, CCPA/CPRA alignment
  • COPPA and children’s data handling
  • Consent management platform integration
  • SDK data-collection inventory and disclosure

Read our Privacy Policy and Terms of Service.

▶ Press start

Not sure which path you need?

Tell us where the game is today — prototype, soft launch, or live and plateauing — and we will tell you honestly what we would do next.